Let's work together

Confession: I'm a marketing geek. 

I love words that move people to action. Especially when the design aligns with the messaging and becomes magnetic for the desired audience.

My tool of choice is copywriting. It is no small feat to say the right thing, at the right time, to the right person, and have it land for them. 

That's the marketing goal that gets me excitedly out of bed in the morning. And that is what I aim for on every project. 

April.

i am

My Portfolio

engage audience to read blog

goal:

Write a blog post and email promotional copy

sample copy

company:

work:

Blog Writing + Email Copy

Create a blog post that shares a recommended leadership reading list, write a compelling, story-driven email that invites the audience to read it, and select an accompanying blog post image.
READ Blog + Email

role:

Create email and blog that align with target audience pain points, subject lines, pretext

engage audience to read blog

goal:

promotional email+ Blog editing

nonprofit leadership lab

company:

work:

Promotional Email Copy

role:

Create email, subject lines, pretext

outcome:

audience resonance with a 58% open rate which is above average for the brand

  • Edit blog to reflect brand style and the founder's tone.
  • Write a funny but poignant email with effective storytelling. Ensure that the copy is compelling and ends with a strong CTA for the audience to read the blog post. 

NOTE: Some names, formatting and details have been redacted for brand privacy.

Accomplishments:

Read email copy

convert audience to workshop attendees

goal:

promotional email sequence

Nonprofit leadership lab, community

company:

work:

Visioning Workshop Promo

role:

create all promotional email copy and sales page

outcome:

Revenue targets were met or exceeded

  • 57% email open rate for well-timed email which was above average for the brand.
  • The promotion met its revenue targets.

NOTE: Some names, formatting and details have been redacted for brand privacy.

Accomplishments:

read email copy

outline a plan for marketing

goal:

Create presentation deck for executive review

nonprofit leadership lab

Brand:

work:

Presentation Deck Design 

view deck

role:

create presentation of proposal for CMO and marketing Team

Thoughtful copy. Authentic messaging. Design that aligns.

magnetizes
people.

messaging that

hire me!